The Blog

Refining your web page titles and description tags

HTML head codeApologies for the rather geeky title for this post but that’s exactly what we’re going to be discussing here – the importance of ensuring that every page within your website has a well composed title and description tag.

Anyone who runs a website and wants more visitors should be aware of their importance. This is one of the most effective (and free) techniques you can employ to gain higher listings on search engines and to encourage users to visit your web pages.

In this article we’ll be focusing on the way in which Google indexes web pages (due to it’s overriding popularity). But these guidelines apply equally to most other search engines.

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Back up your data before it's too late

Twice this week we have been contacted by users who have suffered from hard disk failures, in both cases with serious implications. Case A is a self-employed person who looks to have lost all their emails and contacts since 2007 (and possibly more). Case B is a retired person who may have lost treasured photos and more. urges all computer users to take the matter of back-ups very seriously. Whilst working as an IT technician for two years, by the far the most frequent fault was faulty hard disks. Once they begin to fail (often generating random errors which the user ‘just gets on with’), it’s a slippery slope to losing everything. It’s usually at this point that the pain of what might have been lost suddenly creeps in.

Backing up can be easily accomplished by merely copying your vital files (i.e. those you want to keep forever) to another hard disk or device separate from your computer. This might be a CD, a DVD, a USB drive or best of all, an external hard disk. Most versions of Windows have a built in back up facility provided for free to speed up the process. Other purchasable products are available.

If in doubt (and in North Norfolk), consult these experts. Have a device. Have a plan. And, do it.

Cat and mouse

Princess leiaThe office has a new resident, a kitten by the name of Leia. She was named by my children who have already succumbed to the Star Wars saga shown on TV earlier this year. Leia is now 8 weeks old and as you can see, has already found her favourite spot, the mouse mat.

Surge Protectors – don’t be without one!

ThunderstormEvery year, at least one friend, colleague or acquaintance reports a ‘dead PC’ due to a power fluctuation (the latest incident being only one month ago). This is usually caused by a power spike, a power surge or even a power drop. And it’s important to appreciate that this can happen with or without a thunder storm.

The result can be catastrophic, depending on the extent of the damage and the importance of the computer (particularly the data stored). Sometimes, the damage might only be limited to the power supply unit. But in the worst case scenario, everything might be damaged beyond repair. A decent insurance policy often covers the damage, but any loss of data, not previously backed up (e.g. important business files or family photographs) could be lost forever.

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Domain Registry Scams

Have you received a letter in the post from the ‘Domain Registry of America’ (DRoA), urging you to pay them for renewing your domain name? The communication looks like a bill and tries to scare you with “Your registration will expire on May 10, 2009. Act today!”.

This tactic is often referred to as Domain Slamming. There are many variations and there are no doubt similar scams operated by other companies. This is almost certainly a scam in most cases. There is no need for you to renew now, and certainly not with the DRoA.

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