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Keep focused on those 4 P’s

Who said “We are all in the gutter, but some of us are looking at the stars”? It’s a great outlook for times like this.

As long as you have the famous 4 P’s checked off and you keep impressing your customers (preferably with a smile), a business will have little to fear. But don’t overlook them for one moment. Vital ingredients:

  1. A PRODUCT which enough people want to buy
  2. An appropriate PRICE
  3. A PLACE where it can be bought from
  4. PROMOTION (tell the people who want to buy it, where they can buy it from)

Yes, it’s that simple! Just make sure you can tick the bullets above. For more information visit Wikipedia’s page or just Google it.

This is, of course, just the distilled version.

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