Who said “We are all in the gutter, but some of us are looking at the stars”? It’s a great outlook for times like this.
As long as you have the famous 4 P’s checked off and you keep impressing your customers (preferably with a smile), a business will have little to fear. But don’t overlook them for one moment. Vital ingredients:
- A PRODUCT which enough people want to buy
- An appropriate PRICE
- A PLACE where it can be bought from
- PROMOTION (tell the people who want to buy it, where they can buy it from)
This is, of course, just the Josh.biz distilled version.