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The Josh.biz Blog

Josh.biz arrives on Twitter

Yes, finally we’ve succumbed and Josh.biz now has a Twitter account.

We’ve never been keen to jump on the bandwagon of social media, except where justified. Time is in short supply for most of us, so it’s important to focus efforts on communication techniques which pay back.

Your choice of which social media opportunities to choose should be reached based upon careful research and an understanding of the commitment required from you. The web hosts countless out of date blogs and inactive Twitter accounts. The Guardian reports that ‘Around 56m accounts have been opened on Twitter, yet only an estimated 21 million users actively publish each month’.

But for Josh.biz, it now makes perfect sense to use Twitter to communicate with our clients (and fans) and keep everyone informed and up to date with our latest news.

We’ve been blogging for the past 2 years and this has been a very productive venture. It has allowed us to easily share news and “pearls of wisdom” online. Not only has this pleased our own clients who enjoy hearing our advice, news and views, but it has also provided a stream of fresh new quality website content to attract more visitors and ultimately, improve search engine visibility. And, it provides a great resource centre to send people to when common questions arise.

Now, using Twitter, we can engage with our audience on an even more personal level and be even more proactive with our communications.

Follow us on Twitter at www.twitter.com/#joshbizdesign

Broadland Products gets a new website

Broadland Products - High Quality Steel Fabrication, Steelworking & Decorative Ironwork

Broadland Products Ltd is a steel fabrication company based near Norwich, in Norfolk. With over 20 years experience of Commercial and Domestic steelwork, Broadland has the expertise and equipment to meet all steel supply and steelworking requirements.

Good web content isn’t a luxury – it’s essential

Don’t make the mistake of spending your entire budget on the design of your website only to forget about the text. Even on a fantastic looking website badly written web copy will turn off customers and lose you business.

It’s not just the more common spelling mistakes and errors in grammar you need to be aware of:

  • Is your written content talking to YOUR customers?
  • Is it TAILORED to the demographic you’re aiming for?
  • Does it tell your customers WHAT THEY WANT TO HEAR or only what you think they want to know?
  • Overall is it: CLEAR? CONCISE? CREATIVE? CUSTOMISED?

Copywriters can supply effective website text which, as well as getting your key messages across, is keyword rich to help with that all important Search Engine Optimization (SEO).

To see more and learn about copywriting services visit the website of one of our favourite copywriters, Nigel Woollsey:

www.nigelwoollsey.co.uk

 

Cley Parish Council goes online

This month saw the launch of the Cley Parish Council website, designed to assist the council to disseminate information (meeting minutes, accounts and similar) and to offer general information for residents and visitors to the village of Cley in Norfolk.

Cley Parish Council

The website is powered by our favourite content management system, WordPress which allows the client to update their web pages very easily and also provides a simple but effective blogging/news system. As with all packages of this nature, the client receives full training on the operation of the website, has our own support website to consult when required and has a hosting contract which ensures that WordPress is continually up-to-date (and backed up). We’ve tried to cover every angle!

Read More »

How to protect your images online

One question which comes up frequently is how website owners can protect their images from being stolen. One of the first things to realise is that almost any information, be it text or images, placed online is in the public domain and therefore vulnerable to thieves. One simple rule to follow is therefore not to put anything online which you would not like to be stolen.

However, one of the primary reasons for operating a website is to display your products and if your products happen to be images (e.g. artwork or photography), it’s difficult to advertise these without placing them online. So, a catch 22 situation arises, where on the one hand you wish to represent your work in the best way possible, but at the same time, you don’t want your work to be ripped off.

Another important point to understand from the beginning regards the enforceability of copyright. As we‘ve said in a previous blog post, copyright (when breached) can be very difficult to enforce unless you are a very large company (usually a corporate) and even then, it can be difficult to control.

Read More »

Superfast broadband network coming to Norfolk

Norfolk BroadbandIt was great news to hear that Norfolk has been selected as one of the 4 counties to receive government funding for faster broadband speeds.

Josh.biz was one of the 200 businesses in Norfolk who backed the campaign (rallied together by the EDP). Sadly, Suffolks bid was unsuccessful. The BBC explains:

‘Currently more than 50,000 homes and businesses in Norfolk are in broadband “not spots”, having no broadband access or experiencing speeds of less than 2Mbps (megabits per second), Norfolk County Council said.

It promised every property in Norfolk could access a minimum connection of 2Mbps by 2015 and superfast broadband would be available for most of the county. Superfast internet would be at least 10 times faster.’

This is a fantastic result for Norfolk and cause for celebration. In these difficult economic times, it’s a very positive boost for the Norfolk economy.

For more information:

Charlie and the Apple Factory

Sorry, Flash is required to view this post.

To tweet or not to tweet?

One question keeps coming up a lot at the moment – “should I be using Twitter and Facebook to market my business”?

Ask many ‘experts’ and the answer will be yes, every single time. But we’re going to be slightly controversial here and advise that it’s not a must for everyone. So if you’re not on Facebook or Twitter, don’t panic. You don’t have to jump on the bandwagon just for the sake of it.

Both these social media options offer enormous marketing opportunities and should be ignored at your peril. Both options provide a highly effective way of communicating with your customers (both existing and potential). They also demonstrate your incredible passion for your industry or sector. I’m not going to extol the virtues any further than this. It’s a proven fact.

But on the other side of the coin is it worth small business owners without a Facebook or Twitter presence losing sleep over it? We think not. And this comes down to 2 things. First of all there’s the consideration of the type of product you’re selling. Are you selling a product with the reach to make the converted sales worth the time?

Secondly, there’s that old enemy: time. As with blogging, owners frequently find it very difficult to set time aside. Blogs can become quickly out of date and have a counter-productive effect. We sadly see it often.

So, in conclusion, we firmly recommend the use of both these techniques but make sure you’re realistic about the potential your product offers. And, make sure you can make the commitment of time and energy to see it through.

If you’re a Josh.biz client and are interested in using Facebook or Twitter to promote your business, get in touch with us and we’ll be happy to chat this through with you further.

Related Links

Sign up with the DMOZ to boost your online visibility

dmoz

Running since 1998, the Open Directory Project (ODP), also known as the DMOZ is a large human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors.

It’s Google ranking of 8/10 is a solid indicator that it is treated in high regard by the major search engines. Listing your website on the DMOZ costs nothing and undoubtedly can have a positive effect on your search engine listings.

Click the ‘Suggest URL’ link at the DMOZ website to begin the process of adding your own website. There’s a fair bit of reading to first but it’s definitely worth doing this to ensure that your applications stands the best chance of being added. The most important task is selecting your most appropriate category. This can take a little while to determine.

Remember, this directory is edited by humans so an entry can be very slow to appear (in some cases taking several months). Others report problems in getting listed at all and give up. Whatever the case, it’s certainly worth spending 30 minutes of your time on submitting your website.

Young Pottery – buy online

www.youngpottery.co.uk

Young Pottery
An exclusive collection of pots, handmade by Joanna and Andrew Young in their Norfolk workshop.